iPhone voting app

16/11/2010

As if our iPhone doesn’t do enough, they’re now bringing out an app that will enable you to vote from your iPhone for shows such as X Factor.
The Register have recently announced that Ofcom has said that voting apps will be approved, as long as viewers are warned about the cost. Also the app won’t be allowed to add features; such as it having an advert for a specific platform, something Nokia will have to take on board when it considers adding voting to its (Symbian) X Factor application.
A smartphone voting app is an obvious development, which would have arrived years ago if the premium-rate industry wasn’t still reeling from the scandals of a few years ago. Technically the process is trivial – all the popular platforms (including the iPhone, Android etc) can send an SMS from within an application, allowing the developer to present pictures of, say, The X Factor finalists and inviting viewers to tap on the face they’d like to vote for. A warning might pop up, but that’s a minor thing compared to the complexity of sending a specially-formatted text message, or sending a message to a finalist-specific number – something that’s beyond a surprising number of viewers! The development is a small one, but the impact will be great, and it will be interesting to see what difference it makes to future show results.